Do You Squidoo
About Your Passions?

My Squidoo Lens for Book Promotion

No it has nothing to do with sex, drugs or rhythm and blues. Rather, Squidoo is a website of the social kind, sort of like MySpace or Facebook–but more for grownups (heh!). Squidoo lets you create a website on a topic that you like or have knowledge about and it gives you all sorts of cool tools to do it with. You can use Squidoo to spread the word about something you love, or you can try to make money directly on the site by selling stuff related to what you post.

Use Squidoo to Market Your Books

Or . . . you can use Squidoo as a book marketing tool. I have a Squidoo page about getting published, and I mainly use that site to drive traffic to this site. This is another great use for Squidoo. You can use it as a marketing tool to attract new visitors to another website. All sorts of visitors are drawn into Squidoo by other sites, and the trick is to get them to check your Squidoo site.

So check out Squidoo and while you’re there take a look around at some of the other Squidoo lenses (a page in Squidoo is called a lens). You can start with the top 100 lenses or just explore randomly. There are some really cool and informative lenses there–there’s also some junk but you can avoid that. And if you’re looking to market your book site or something else, Squidoo can help drive traffic to your site. When I first started my lens it hit the top 100 and got a ton of traffic.

My Squidoo Lens

3 comments ↓

#1 thegritsdotcom on 03.18.08 at 7:32 am

Connie, I love your lens! I started a Squidoo Lens a year ago and never got around to completing it. So that for this feature which is a reminder to get my lens done!

#2 Connie on 03.19.08 at 7:15 am

Squidoo is a cool tool. And it’s fun, too. I’m working on a second lens, just need some time to finish it.

#3 LaConnie on 07.21.08 at 12:11 pm

Hi Connie:

It took a few weeks after reading your post to get going on Squidoo Lens, but I there!!

And thanks for all the other great marketing tips you post.

Best,
ltj

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